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| BlackBerry will sell its Passport Smartphone |
BlackBerry is bringing its newest Passport Smartphone to
the market with a price that’s lower than Apple’s iPhone 6 and the latest
incarnation of the Samsung Galaxy.
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| BlackBerry will sell its Passport Smartphone |
Units of the phone
will sell for US$599 without a wireless carrier contract in the U.S., about $50
to $250 cheaper than various models of the iPhone 6 and Samsung’s Galaxy S4 currently on shelves.
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| BlackBerry will sell its Passport Smartphone |
The price is a
strategic move that could give BlackBerry an advantage as it works to secure
large orders of the device from corporate customers and plans to sell the phone
at wireless stores. Canadian prices for the BlackBerry Passport haven’t been
officially released.
The Passport has a
square screen that measures 4.5 inches and a keyboard that’s similar to the
most popular BlackBerry models.
Most details are being
kept quiet until the official unveiling, which is expected to happen on
Wednesday, during a multi-city media event in Toronto, Dubai and London.
The Passport marks the
first entirely new BlackBerry device to hit shelves since chief executive John
Chen joined the company nearly a year ago in an effort to turn around the
struggling business.
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