Salora Arya Z2

Salora, a domestic television manufacturer, on Saturday announced the first smartphone in its newly-launched brand called Arya. The Arya Z2 smartphone is available exclusively via Amazon India at Rs. 6,999, and comes with bundled an 8GB microSD card.

Salora International has launched Arya Z2, the company’s latest budget smartphone. The company entered into the smartphone market last year by launching its PowerMaxx smartphone with 3200 mAh battery, the new Arya Z2 is packed with features. It has a 5-inch HD display based on one-glass-solution (OGS) technology, powered by a 1.3 GHz quad-core MediaTek MT6582A processor and runs on Android 4.4 (KitKat). It has an 8-megapixel rear camera with LED flash and a 2-megapixel front-facing camera.

Commenting on the launch of the Arya Z2, Gopal Jiwarajka, CMD, Salora International Limited said "We are delighted to bring such a feature and spec rich device, at an aggressive price, to the Indian customer. Our partnership with Amazon and the service network we have across India, allows us to offer immense value to customers pan India. We intend to expand our portfolio in the next few months."

"We intend to start assembly of smartphones within 12 months in India. We are already making CRT, LED Television sets, home theatres, electronic components here. Manufacturing is in our blood. [...] We want to leverage our service infrastructure. Even Apple phones are made in China. Brand sustainability depends on service and promise. Salora has been in existence since last 37 years despite unhealthy business environment for the sector because of brand promise," Jiwarajka told PTI.

Salora International says that its Arya smartphone brand is backed by its own service network from 'SILCARE' which has over 250 service centers across 189 cities pan India. The company will replace its mobile phone under warranty condition if brought dead on arrival within 10 days of sale or it is not repaired within 7 days.

"On third repair of hardware within warranty condition the phone will be replaced with a new handset. Besides we will provide pick and drop facility of handsets in cities where we do not have our service centres," Jiwarajka said.

The Salora Arya Z2 comes in Black color and is priced at Rs. 6,999. It is backed by Salora’s own established service network from SILCARE, which has over 250 service centers across 189 cities in India, says the company. It is available exclusively from Amazon and comes with a free 8GB microSD card and an 8 flip cover as an introductory offer.

Salora Arya Z2 specifications

Display: 5-inch (1280 x 720 pixels) HD IPS OGS display

Processor: 1.3 GHz quad-core MediaTek MT6582A processor with Mali 400MP2 GPU

OS: Android 4.4 (KitKat)

Connectivity: 3G, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS

RAM: 1GB RAM

Dual SIM: Dual SIM (GSM + GSM)

Front Camera: 2MP (Interpolated to 5MP)

Rear Camera: 8MP (Interpolated to 13MP) with LED Flash

Storage: 4GB internal memory, 32GB expandable memory with MicroSD

Sound: 3.5mm audio jack, FM Radio

Battery: 1800 mAh

Thickness: 7.55 mm thick

Weight: 155 grams